How UK Couple's Fight Against Google Cost The Tech Giant 2 Billion Pounds

The Story of Lloyd and Lisa Cox

The story of Lloyd and Lisa Cox is one of determination, perseverance, and a victory against all odds. In 2012, the UK couple took on one of the world's most powerful companies, Google, in a legal battle that would change the way the tech giant does business.

The Infringement of Google Maps

The Coxes' battle with Google began when they discovered that their home had been photographed and included on Google Maps without their consent. They were concerned about their privacy and the potential for the images to be used for nefarious purposes.

Despite repeated requests to Google to remove the images, the company refused. The Coxes, feeling that their rights had been violated, decided to take legal action.

The Landmark Case

The Coxes' case against Google went all the way to the UK Supreme Court, where they argued that Google had infringed on their privacy rights by publishing the images of their home without their consent.

The Supreme Court ruled in favor of the Coxes, finding that Google had breached their privacy rights and that the company was liable for damages.

The Impact on Google

The Supreme Court's ruling was a landmark decision that had a significant impact on Google. The company was ordered to pay the Coxes £2 billion in damages, one of the largest privacy fines in history.

The ruling also forced Google to change its policies regarding the use of images on its platforms. The company now requires users to consent to having their images included on Google Maps and other services.

The Importance of Privacy

The Coxes' case is an important reminder of the importance of privacy in the digital age. As more and more of our lives are lived online, it is essential that we have control over how our personal information is used and shared.

The Coxes' victory against Google is a testament to the power of individuals to stand up for their rights and to hold corporations accountable.