Google loses 15-year legal battle to UK couple, fined ₹21,800 crore
Internet giant Google was on Wednesday ordered to pay a record ₹21,800 crore fine by the UK’s competition watchdog for abusing its dominant position in the online advertising market.
The Competition and Markets Authority (CMA) said Google had abused its dominant position by preventing rivals from competing effectively in the online advertising market, resulting in higher prices and less choice for consumers.
The decision is a major victory for the CMA, which has been investigating Google for four years. It is also a significant blow to Google, which is one of the world’s largest companies.
The CMA said Google had abused its dominant position in the online advertising market by:
- Preventing rivals from competing effectively in the online advertising market
- Resulting in higher prices and less choice for consumers
The CMA said that Google had a market share of over 90% in the UK online advertising market. This gave Google a significant advantage over its rivals, which made it difficult for them to compete effectively.
Google has said that it will appeal the decision.